The images I’m most proud of, and the ones I typically showcase, are almost never the full gallery. And they’re rarely a complete representation of what a contractor, builder, designer, or remodeling expert actually needs from an Interior Photography session.
That’s not a mistake, it’s strategy.
The Difference Between Portfolio Images and Marketing Images
The images that live on my website or Instagram are usually the most visually striking. The ones that stop the scroll. The magazine-worthy shots.
But when I’m photographing for contractors and remodelers, those images are only part of the story because what makes a photo beautiful isn’t always what makes it useful.
That’s why the process, and the why behind the session, matters just as much as the final images.
A Real Example From a Repeat Client
One of my favorite repeat clients is a remodeling company in Northern New Jersey. We’ve been working together for over three years, and during that time, my process has evolved significantly.
Early on, the focus was mostly on finished spaces.
Now? We’re far more intentional.
We plan for:
- Still images and B-roll
- Wide shots and tight details
- Emotional storytelling and practical documentation
Because their marketing needs have grown and the imagery needs to support that growth.
The Images Contractors Actually Use
Some of the most valuable images in a gallery aren’t the ones that end up framed or featured in a magazine.
They’re the close-ups:
- Lighting details
- Molding and trim
- Recessed ceilings
- Interesting windows
- Knobs, pulls, fixtures
- Tile work and flooring
These images help prospective clients understand craftsmanship, quality, and possibilities. They answer unspoken questions like:
What could this look like in my home?
Do they pay attention to detail?
The Images That Create Desire
On the other hand, the images that feel the most “portfolio-worthy” are often styled as vignettes.
They show the space as a whole, evoke a mood and communicate how the room is meant to feel.
These images build desire. They sell the dream, and while they’re not always the most practical, they are incredibly powerful for brand positioning.
Why You Actually Need Both
I believe both types of images are valuable and necessary.
If you’re a designer, builder, or contractor, your interior photography should:
- Show your craftsmanship and
- Evoke emotion
- Educate potential clients and
- Help the’ envision what’s possible
That balance doesn’t happen by accident.
It happens through a thoughtful, strategic process that considers how the images will actually be used long after the shoot is over.
Be the first to comment