Hair care professional Laura Donnelly, owner of Laura Lovely Locks, wanted to celebrate the end of an era with a brand photography session inside her personal salon at Sola Salons in Wayne, New Jersey.
This session wasn’t just about updated photos; it was about honoring the risk she took, the business she built from the ground up, and the legacy she’s continuing to create as she steps into a brand-new chapter.
Brand Session Vibe
Professional. Fun. Happy. Bold.
Laura’s brand is rooted in confidence, connection, and care—and every part of this session was designed to reflect that.
Client Objectives
1. Documenting Her Story
When COVID turned the service industry upside down, Laura didn’t retreat—she rebuilt. She made the bold decision to branch out on her own and open her own salon, creating a space that felt welcoming, elevated, and deeply personal.
This brand photography session was about documenting that chapter: the long days, the brave choices, and the heart she poured into building something entirely her own.
2. Updated Headshots That Feel Like Her
Laura is fierce, funny, and endlessly hardworking—the kind of woman who shows up for others in every way that matters. Over the years, she’s become more than my hairstylist; she’s someone I admire and trust completely.
We wanted her updated headshots to reflect that energy—professional yet warm, confident yet approachable—while also capturing her real day-to-day rhythm inside the salon.
3. Lifestyle Images to Mark a Transition
As Laura closed this chapter, she was also stepping into something new—moving into a new salon space and starting fresh.
This session honored that transition. The lifestyle images focused on her routines, her environment, and the quiet moments that often go unseen, capturing the resilience and growth behind the scenes.
This is the kind of legacy women like Laura are building—one bold move at a time.
The Results
This brand photography session gave Laura a gallery of images she can use across her website, social media, and marketing as she steps into her next season with clarity and confidence.
More than that, it preserved a moment in time—proof of how far she’s come and a visual foundation for where she’s headed next.
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