Pantone recently announced 2014’s Color of the Year to be Radiant Orchid. I attended a webinar today on next year’s selection to get a little insight on the color selection process and am excited to share the results.

According to Pantone, the Color of the Year selection is chosen when a color demonstrates that it crosses all areas of design, and can often be found all around the world. Radiant Orchid, a complex purple, magenta and fuschia hue, does just that and also evokes unity, balance and harmony. Purples are often described as magical, captivating, and evoking a sense of wonder. These hues are also very modern in today’s society, lending them to be used commonly in trendy companies, often in the tech and creative industries.

Radiant Orchid Color of the Year 2014